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SUSAN L. SCHADT
38 Evergreen Drive | Tolland, CT | 860-869-1305 | susanschadt@comcast.net

Graphic/Web Designer with several years experience in visual communication design with corporate businesses, universities, and colleges. Extensive marketing communications knowledge, technical experience and a proven track record of producing highly successful multi-platform communication initiatives. Utilizes leadership, communication and interpersonal skills to build teams that meet/exceed goals.

PROFESSIONAL EXPERIENCE
Assistant Director of Marketing and Outreach
University of Connecticut, Division of Enrollment Planning & Management, Storrs, CT  |  June 2013- present
Manage marketing program planning, execution, and reporting; web, interactive, and social media marketing; design and production of visual assets; develop marketing strategies; and engage in student outreach and interaction at University wide events.
  • Tracks and reports response and inquiry flow as well as marketing statistics.
  • Designs, develops, manages and maintains high-end web sites, electronic campaigns, print materials, branding and logo development from concept to completion and delivery.
  • Ensures the University’s graphic standards and identity are correctly represented across multiple platforms.
  • Maintains databases, email distributions lists, photography and graphic archives.
  • Works collaboratively with College/University administration in the development, writing, and creation of electronic, print and media relations initiatives that support the Division and University’s strategic goals.
  • Establishes, develops, and populates social media sites and ad words.
  • Request quotes, prepare bid specifications, and sustain relationships with vendors.
  • Plans and coordinates outreach events with students and leaders.
  • Hires, directs and supervises student employees with program and office funtions and tasks.
Senior Graphic/Web Designer
University of Connecticut, Office of Communications, Storrs, CT  |  May 1994 - June 2013
Responsible for planning, developing, and executing graphic design and communications related to the University’s schools and colleges - with an emphasis on electronic, web-base and print initiatives - aimed at enhancing student recruitment, alumni development, and institutional advancement. Duties include:
  • Designed, developed, managed and maintained high-end web sites, print materials, branding and logo development from concept to completion.
  • Created electronic and web-based marketing initiatives such as web templates, electronic newsletters, email marketing campaigns, etc.
  • Supervised, direct and advise a team of internal and external creative resources (designers, writers, photographers, programmers, printers, student workers) in producing print and electronic media across multiple platforms.
  • Integrated graphically designed storyboards/navigation schematics to enhance functionality and structure of web portals, web sites, and instructional CD/DVDs.
  • Ensured the University’s graphic standards and identity are correctly represented across multiple platforms.  
  • Worked collaboratively with College/University administration in the development, writing, and creation of electronic and print initiatives that support the University’s strategic goals.
  • Provided art direction on photo shoots.
  • Requested quotes, prepared bid specifications, and sustained relationships with vendors.
  • Scheduled, monitored budgets, prioritized, and assigned design projects.
  • Collaborated with the University Alumni Association in establishing an on-line community networking presence/micro web site aimed at connecting with students, alumni, and donors.
  • Established, developed, and populated social media sites (Facebook, Twitter, Blogs).
  • Selected and approvede print contractors as a member of the Print Prequalification Committee.
  • Worked closely with Alumni Development team coordinating alumni and fundraising events.
Creative Director/Principal
Susan Schadt Design, Communication Design Firm, Tolland, CT  |  1989 - present
Established Schadt Design as a viable competitor in the Communication Design field. Provide creative direction and development, conceptual design, communication and marketing planning, and concept fulfillment for a variety of clients and organizations. Projects include development of, magazines, corporate identity, image and capabilities brochures, annual reports, corporate recruiting materials, web sites, newsletters, books, jersey and T-shirt designs, etc.

Graphic Designer
Connecticut Mutual Life Insurance Company, Corporate Communications, Hartford, CT  |  1989 - 1994
  • Responsibilities include conceptual design and development of high quality 2, 3 and 4 color communication materials from start to finish (i.e., marketing collateral, annual reports, product literature, recruiting brochures, posters, signage, logos, direct mail, newsletters, annual reports, corporate advertising campaigns, etc.).
  • Worked collaboratively with corporate executives and colleagues to develop creative marketing and advertising campaigns to advance the company’s core products in the market place.
Graphic Designer
Reminder Press, Vernon, CT  |  1987 - 1991
Duties included development of digital display ads, and publication layout for the weekly advertising magazine.

Graphic Designer/Student Intern
Quark and Kramer Advertising, Advertising Agency
Farmington, CT |  spring and summer 1989
Responsibilities included designing a variety of marketing communications materials from concept through print. Also included product research, organization of material and compilation of data and images for presentation format.

SKILLS
  • Thorough knowledge of html, CSS, web servers (Apache, Unix, Windows NT), networking devices (Megatron/TV monitors) and related software.
  • Social media (Facebook, WordPress, LinkedIn, Pinterest, Google AdWords).
  • Writing press releases and promotional content for news media outlets.
  • Thorough knowledge of print specifications, paper selection, production preparation, and printing techniques.
  • Experience supervising consultants, staff and student workers.
  • Strong interpersonal skills.
  • Very organized and able to multi-task projects, duties, and functions.
  • Highly skilled illustrator and photographer.
  • Member of the University Web Standards Committee and University Print Vendor Evaluation Committee.
AWARDS

APEX Award of Excellence | 2012
Hermes Creative Award | 2012
CASE Design Awards: Silver Award, Annual Report and Booklet Category  |  2006
Best in Design: Town Municipalities Annual Report  |  2003
Award of Merit: CT League of History Organizations  |  2003
Connecticut Journalism Award: Best in Graphic Design  |  2001
Best in Design: Connecticut Chapter of Landscape Architects  |  1999
Excellence Award: ACE  |  1999

HARDWARE/APPLICATIONS
PC and MAC platforms, flatbed and slide scanners, High end digital SLR cameras, web hosting servers, Novell and Ethernet Network Systems, Apache, Unix servers, NT servers, external storage units, etc.

Adobe Creative Suite CS6 (Photoshop, Illustrator, InDesign), Acrobat 10.0, Dreamweaver CS6, Flash CS6, Quark XPress 8.0, Director 8.0, Fireworks 8.0, Facebook, Twitter, WordPress, Google Ad Words, Constant Contact (CRM), GroupMail (CRM) Contribute 6.0 (CMS), Joomla (CMS),
Harris Connect (CRM), Blackbaud Internet Solutions (CRM), Microsoft Office, iMovie, iPhoto, iTunes, HTML, some PHP, Javascript, WebFocus, PeopleSoft, and AtTask Project Management.

EDUCATION
University of Connecticut, Storrs, CT
Degree: Bachelor of Fine Arts
Major: Communication Design

PROFESSIONAL DEVELOPMENT
On line training: Lynda.com - HTML 5.0, WordPress 2014
Harris Connect Directory
Blackbaud Internet Solutions
Skill Path - Project Management Workshop 2012, Social Media Seminar 2012, 2014
University of Connecticut, Information Technology Labs: WordPress, PeopleSoft, HTML and Web Development Training, Dreamweaver CS5, Flash CS5 and Director 8.0
New Horizons Training Classes:
Dreamweaver CS4, Flash CS4, Director MX, Contribute, Web Designing with CSS, Web Development using CSS in Dreamweaver

INTERESTS
Avid marathon runner, competitive sports, golfing, hiking, biking, illustration, photography.

PORTFOLIO AND REFERENCES
Available Upon Request

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